SEO report of retailtoolbox.com.au

RetailToolBox - Home Page

www.retailtoolbox.com.au/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Try to make your site load faster.

 SEO

URL

Domain : www.retailtoolbox.com.au/

Character length : 25

Title
RetailToolBox - Home Page
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

Linkedin6

Facebook Share0

Facebook Comments0

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
RetailToolBox - Home Page

Character length : 25

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 19%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
160180
Heading structure in the source code
  • <H1> Practical tools, resources and expert advice for retailers
  • <H4> Check out our featured products
  • <H2> Promotional Calendar Financial Year
  • <H2> GMROI & StockTurn Calculator
  • <H2> 7 Fundamentals of Facebook Marketing
  • <H2> Analyse Your VM - Windows & Shopfront
  • <H2> Sales & Inventory Analysis - Category Level
  • <H2> Buy DIY Instant POS
  • <H5> How To Guides
  • <H5> Tools & Calculators
  • <H5> Visual Merchandising
  • <H5> Expert Services
  • <H5> Retailing Online
  • <H5> Browse Our Store
  • <H5> Become a Member
  • <H5> About Retail Toolbox
Word cloud
  • retail9
  • tools8
  • online7
  • store7
  • read6
  • business6
  • diy5
  • analyse5
  • pos5
  • marketing5
  • customers5
  • now5
  • get5
  • expert5
  • print4
  • become4
  • member4
  • download4
  • materials4
  • retailtoolbox4
  • facebook4
  • need4
  • register4
  • create4
  • tickets4
  • policy3
  • instant3
  • visit3
  • windows3
  • product3
  • calculators3
  • merchandising3
  • numbers3
  • own3
  • how3
  • visual3
  • free3
  • new3
  • access3
  • start3
  • better3
  • blog3
  • know2
  • browse2
  • formulae2
  • dictionary2
  • selling2
  • email2
  • plan2
  • sells2
  • after2
  • analysis2
  • attract2
  • manage2
  • order2
  • conversations2
  • category2
  • packages2
  • fundamentals2
  • designed2
Keyword matrix
wordtitledescriptionsheading
retail
tools
online
store
read
business
Two Word cloud
  • read more5
  • tools online2
  • formulae retail2
  • customers manage2
  • expert tailored2
  • maximise product2
Three Word cloud
  • get more customers2
  • resources and expert advice2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.60
Flesch Reading Ease
55.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.90
Dale–Chall Readability
6.20
SMOG Index
8.70
Spache Readibility
5.00
Number of letters
1983
Number of words
371
Number of sentences
88
Average words per sentences
4
Number of syllables
645
Syllables in words
668
Average syllables in words
1.74
Number of words in first three syllables
80
Percentage of word / syllables
21.56
Words not in Dale-Chall easy-word list
141
Words not in Spache easy-word list
122

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1021px wide display!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
7,019 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.retailtoolbox.com.au/templates/retailToolbox/css/all.css
  • http://www.retailtoolbox.com.au/templates/retailToolbox/css/jquery.lightbox-0.5.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 88 different links.
Internal links: 85
External links: 3

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
119.9.20.208
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Practical tools, resources and expert advice for retailers, ( 145px from top )
  • H4 : Check out our featured products, ( 702px from top )
  • H2 : 7 Fundamentals of Facebook Marketing, ( 703px from top )
  • H2 : Promotional Calendar Financial Year , ( 719px from top )
  • H2 : Sales & Inventory Analysis - Category Level, ( 1032px from top )
  • H2 : GMROI & StockTurn Calculator, ( 1061px from top )
  • H2 : Analyse Your VM - Windows & Shopfront, ( 1179px from top )
  • H2 : Buy DIY Instant POS , ( 1490px from top )

 Typos

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